Ghost Strong began with a simple idea – how to improve J-Cups, the apparatus that holds a barbell. These are something that all lifters use every day, but don’t really think about. At Ghost Strong, we DO think about that kind of thing, and we wanted a better system. We wanted to create a J-Cup that would allow the bar to be exactly where it should be, every time, without effort. As a result, the Ghost Return Roller was born.