Ghost Strong began with a simple idea - how to improve J-Cups, the apparatus that holds a barbell. These are something that all lifters use every day, but don't really think about. At Ghost Strong, we DO think about that kind of thing, and we wanted a better system. We wanted to create a J-Cup that would allow the bar to be exactly where it should be, every time, without effort. As a result, the Ghost Return Roller was born.

Prior to the Ghost Return Roller, we dabbled in building pieces of strength training equipment. When we had the chance to build a prototype competition bench press for the Anvil Gym in Iowa, we sought to build the best bench we possibly could. To make the best bench, however, it had to have the best way to position the bar because every good lift starts with proper bar placement and that is precisely when we thought of the patent pending Ghost Return Roller. If the bar is in the right place, the lifter is in a better position, is tighter, and can lift more weight. Period.